An entrepreneurial academic, I work with businesses to transfer knowledge out from our ivory tower and into the workplace. My background is in game design and UX design. I maximise my academic expertise in ‘emotional play’ and ‘experience design’ to produce innovative and engaging software for commercial enterprises and governmental bodies. I particularly focus on the “health and well-being” sector, helping to increase user motivation and the uptake of positive behaviours.
creative producer | emotional UX design | user evaluation | mentor and communicator | project management | client relations | gamification